Language
Consumers Are Willing to Pay for Convenience Despite Tight Shopping Budgets: Survey | Supply & Demand Chain Executive

News

HomeHome / News / Consumers Are Willing to Pay for Convenience Despite Tight Shopping Budgets: Survey | Supply & Demand Chain Executive
search
RECENT NEWS

Nov 03, 2023

Rail Road Construction Global Market Report 2023

Jun 24, 2023

Bosch: “We Don’t Support Self Service”

Sep 14, 2023

Freight Chartered Air Transport Global Market Opportunities And Strategies To 2032

Dec 04, 2023

Descartes’ Study Shows Top Performing Brokers and Forwarders are Almost Twice as Likely to Have a Greater Increase in IT Investment Than Poorer Performers

Dec 12, 2023

Customs Broker Modernization Efforts Move Forward

SEND YOUR INQUIRY
SUBMIT

Nov 02, 2024

Consumers Are Willing to Pay for Convenience Despite Tight Shopping Budgets: Survey | Supply & Demand Chain Executive

Cin7 releases the findings of their Winning The Holiday Dollar report, which surveyed over 600 consumers on their holiday shopping plans and preferences. Cin7 releases the findings of their Winning

Cin7 releases the findings of their Winning The Holiday Dollar report, which surveyed over 600 consumers on their holiday shopping plans and preferences.

Cin7 releases the findings of their Winning The Holiday Dollar report, which surveyed over 600 consumers on their holiday shopping plans and preferences. The data found that while shoppers claim to be sticking to a tight budget this holiday season, they're willing to pay for convenience and the right deal.

According to the report, 69% of consumers plan to stick to a well-defined shopping list this holiday season, with 74% on a set budget for holiday shopping this year. That said, buyers made it clear there are several exceptions to the rule. Of note, 77% of those planning to stick to a well-defined shopping list this holiday season say a deal would cause them to deviate from their list. And over half (54%) reported a flash sale, in particular, would get them to exceed their planned spending – while 43% said limited-time offers would do the trick.

"While consumers continue to be budget-conscious heading into the holiday shopping season, our research makes it clear: businesses must be strategic with their inventory planning," said Ajoy Krishnamoorthy, CEO of Cin7. "Retailers that implement AI-powered inventory management and forecasting technologies are already ahead of the curve. With rich insights into their customers' shopping preferences and budgets, they have the greatest potential to meet demand with in-stock items and timely delivery – giving them a competitive edge this holiday season."